Liuyang International Fireworks Culture Festival: A Fireworks Feast at the Intersection of 1,400 Years of Heritage and Innovation

After more than 1,400 years of heritage and innovation, Liuyang has developed into the world's largest production and trade center for fireworks and firecrackers, as well as a research base. The Liuyang Fireworks Culture Festival has also become an internationally influential fireworks event. This year's festival is themed "Love (AI) Fireworks, Ignite the World," emphasizing the integration of "fireworks + creativity," "fireworks + cultural tourism," and "fireworks + commerce." By leveraging cross-industry collaboration between fireworks and multimedia technology, the festival aims to create a comprehensive, city-wide, and interactive fireworks cultural tourism feast, showcasing the brand charm of "the world’s fireworks watch Liuyang."



As the highlight of the cultural festival, the stage design will be a major attraction of the artistic performance—centered around the core concept of "a song, a river, a city," it will feature a liftable LED stage matrix, an all-covering stage floor screen, a large mesh screen across the riverbank, an aerial fourth screen, and a starry sky screen on the water, providing a unique visual feast for the audience. At that time, 16 high-altitude fireworks, symbolizing the highest honor of this year’s festival, "Fireworks of Light," will shoot into the sky. A drone swarm in the night sky will present two "dragons," representing the "Chinese spirit," flying across the riverbank, while waterfall fireworks will cascade towards the water, forming a seamless connection between water and sky, inviting global audiences to "love fireworks and ignite the world," painting a beautiful picture of "the world’s fireworks watch Liuyang."



In addition, this year’s artistic performance will for the first time use drone sky screen technology to recreate classic imagery and interpret the grand fireworks display. Specially designed visuals such as magnificent flower baskets, beautiful landscapes, and the Tiananmen Gate, along with various special effects fireworks like prop fireworks, drone fireworks, water fireworks, digital fireworks, and wire fireworks, will be showcased during the gala.

This year’s Fireworks Culture Festival adopts a government-led, association-hosted model, featuring eight major activities, including the opening ceremony and fireworks art performance, the Fifth Liuyang Fireworks Competition (LFC), the Fourth Xiang-Gan Border Fireworks and Firecracker Product Creative Competition, the Eleventh Hunan Province Fireworks and Firecracker New Product Evaluation Competition, and a forum on high-quality development in the fireworks industry. The Fifth Liuyang Fireworks Competition (LFC) will be held on September 15, featuring four top fireworks teams from the Netherlands, New Zealand, the Philippines, and Canada competing by the Liuyang River, showcasing new launch arrangement creativity and performance artistry. The Fourth Xiang-Gan Border Fireworks and Firecracker Product Creative Competition and the Eleventh Hunan Province Fireworks and Firecracker New Product Evaluation Competition will present a "floral" competition of over a hundred new fireworks products against the backdrop of the night sky. The forum on high-quality development in the fireworks industry will invite people from all walks of life to discuss new standards and development models for fireworks and firecrackers, injecting new vitality into the fireworks industry.



This festival not only boasts outstanding visual effects but is also full of fun. A series of activities such as the "Liuyang Travel Week: Endless Fun" cultural tourism week, "Play the National Trend, Shop in Liuyang" carnival, "Cloud Fireworks Festival," and the 2024 Liuyang Investment Promotion Conference will link fireworks, food, and homestays, offering unique delicacies, a million good products, trending photo spots, intangible cultural heritage experiences, and interactive fun, creating a new way for trendy shopping and providing visitors with an immersive consumer experience.